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The annual International Technology Exhibition for Household Paper (CIDPEX) is not only an opportunity for old friends and new knowledge of the industrial chain to meet again and share gains and losses, but also a platform for enterprises to show their secrets and exchange skills for many days. As an industry leader, Robust Medical Supplies Co., Ltd. is no exception. Today's robust medical treatment is already a well-deserved leading enterprise in the all-cotton non-woven fabric coil and products industry. Its all-cotton spunlace non-woven fabric has achieved the first global supply. As of December 31, 2020, the company has Observed 38 invention patents, 412 utility model patents, and 220 appearance design patents in China; obtained 56 invention patents and 5 utility model patents overseas.

At the beginning of our interview, Mr. Wu Zhiyi, Deputy Director of Market Center of Steady Medical Group, gave us a detailed description of the highlights of this exhibition. According to Director Wu, the contents of this exhibition are mainly divided into two parts: raw materials and finished products: raw materials are all-cotton spunlace non-woven fabrics, including low-gram-weight materials for the surface layer of sanitary products, high-gram-weight materials for dry and wet wipes, and various coils for medical and other industrial wipes; The finished products are high-quality commodities based on all-cotton spunlace non-woven fabrics, including cotton masks, cotton physiological saline wipes, sanitary wipes, lens wipes and other wet wipes series, as well as cosmetic cotton, cotton swabs, travel pants, etc.

Adhering to corporate values in the outbreak.
Mr. Wu Zhiyi said that Mr. Li Jianquan, the founder of Robust Medical, has insisted on putting the most stringent standards throughout the daily operation of the enterprise since its establishment in 1991, and has taken the three "priorities" as corporate values, namely, quality before profit, brand before speed, and social value before corporate value, and engraved them in the DNA of Robust Medical.

He consciously chose Japanese customers who are famous for their strict process requirements, and took the initiative to implement strict high standards for themselves from internal and external reasons. After years of hard work, the production process and product quality of stable medical care have successfully reached the world's top level.

A good company does not mean that the level of the entire Chinese industry has improved, and the entire industrial environment has been improved in order to enhance the image of Made in China. As a result, Steady Medical further promoted the establishment of the Medical Dressing Branch of the China Medical Insurance Chamber of Commerce, and served as the chairman unit, persistently driving the entire industry to improve product quality.

When the time fast-forward to January 21, 2020, when Wuhan Fengcheng decided to issue, the values, supply chain and product quality of sound medical care began to face a round of rigorous tests.

From January 21 onwards, the prices of many raw materials began to soar, and Steady Medical issued a public statement that the mask sales terminal will not increase in price. "In doing so, we have to bear tremendous pressure. At that time, the price of meltblown cloth was dozens of times the original price, but we still controlled the factory mask at the cost price." Mr. Wu Zhiyi recalled, "In addition, we also suspended the e-commerce channel to meet the needs of Hubei medical and anti-epidemic personnel, and did not make this wave of money from the e-commerce channel." Not only that, robust medical also formed a special team to monitor the prices of offline sales in various pharmacies.

The company worked together for 180 days in a row, and seven factories in Hubei provided a large amount of epidemic prevention materials for the State Council to allocate and meet the demand for anti-epidemic. "The State Council's Joint Prevention and Control Mechanism Group praised it as a well-deserved 'military factory' in the fight against the epidemic. There is a saying that 'China has always been well protected by a group of the bravest people, 'and Steady Medical is proud to have joined the ranks."

At the same time, robust healthcare has grown in the process of responding to the challenges of the epidemic. "First, the recognition of the brand has been improved; secondly, the medical staff recognize our brand very much, and they have won their trust in both protection and comfort." Mr. Wu Zhiyi said.

As a result of the epidemic and changes in the health habits of the whole population, solid operating income increased significantly to $12.534 billion billion in 2020, up 173.99 percent year-on-year. In the first quarter of 2021, operating income reached 2.269 billion billion yuan, up 52.97 year-on-year.

He said that in the post-epidemic era, market demand will continue to grow, and Steady Healthcare will actively contribute its professional capabilities, technology and products to serve consumers consistently with high quality.

From the "two equal emphasis" to see the way to build the industrial chain
Mr. Wu Zhiyi told us that after years of development, the business strategy of stable medical treatment highlights two equal emphasis: equal emphasis on independent brands and OEM branding; equal emphasis on domestic and foreign markets. "Robust medical products use the most advanced materials and processes in the country and even the world, and strictly control the source of procurement, and continue to develop medical and sanitary products based on all cotton spunlace non-woven fabrics according to the development of market demand."

Following the successful development of cotton spunlace non-woven fabrics, Robust Medical has successfully introduced cotton soft towels to the market. This product is skin-friendly, environmentally friendly, degradable, and will not cause secondary pollution to the environment. It is used for cleansing by many fashionable women. The cotton spunlace non-woven mask developed by it can reduce skin irritation, avoid sensitization, and allow consumers to get a better skin care experience. The amino acid bubble face towel made of cotton spunlace non-woven fabric has good cleaning effect and skin affinity.

"Our cotton wipes category has better liquid absorption, extensibility and use effect, and is welcomed by various market segments. For the consumer market, we have launched sub-brands such as Princess Ness and Baby Ness sanitary napkins and baby diapers to keep the skin drier and more breathable." Director Wu said, "In addition, we have also introduced baby bath towels, household clothes and bedding made of cotton spunlace non-woven fabrics, as well as extremely comfortable cotton lightweight bedding materials, as well as cotton disposable travel products, such as adult paper underpants, disposable face towels and bath towels. These products use 100% natural high-quality cotton layer, do not contain migratable fluorescent whitening agent, gentle, skin-friendly, non-irritating, can be degraded by nature, wear more comfortable, clean, more healthy and environmentally friendly."

It is reported that at the beginning of its establishment, Robust Medical put forward the concept of "equal emphasis on quality and efficiency, production environment and cost management" in the production process, leading the industry to take the road of high standards and high quality, so that Chinese medical dressing products have successfully become developed countries in Europe, America and Japan. The first choice of hospitals and medical institutions. Under the premise of pursuing quality requirements, robust medical innovation will be applied to the cotton non-woven technology in the mask layer, replacing the non-degradable spunbonded cloth layer to make the mask protective, breathable, comfortable. It is more comfortable on the basis that all the performance indicators of the mask meet the requirements of the domestic standard "YY/T 0969 disposable medical mask. In addition, essential oil masks that meet personalized needs cooperate with top essential oil brands at home and abroad, with bright prints and pleasant smells. Medical products, such as cotton spunlace non-woven gauze, have better liquid absorption than other materials, cover the wound more evenly, and are relatively gentle when contacting the wound.

In addition, the company also uses biodegradable paper sterilized by ethylene oxide as the outer packaging of masks. The use of more degradable materials also helps reduce the pressure on the environment.

To the same change, close to the user's subtle needs
Today's market is changing rapidly. Taking the sanitary products market as an example, the upward trend of aging is relatively obvious. According to the data of the National Bureau of statistics, the number of people aged 65 and over in China has increased from 100.55 million in 2005 to 176.03 million in 2019, and the proportion of the total population has also increased from 7.7 in 2005 to 12.6 in 2019, mr. Wu Zhiyi saw that the huge and rapidly growing aging population provided a huge potential consumer group for the development of China's adult incontinence products market. Therefore, "in 2020, the company created a new brand 'light skin care', which aims to provide more intimate and comfortable adult diaper solutions for the elderly, which has attracted the attention of the market with the characteristics of large liquid absorption, ventilation and comfort."

"In addition, from the perspective of the entire industry chain, the number of newborns is declining, which may lead to a slowdown in the growth of demand for products such as newborn diapers or baby wipes. However, the introduction of the three-child policy and the increase in consumer willingness and spending power will drive the growth of the infant market." He judged.
As another important area of stability, the medical market is facing an increase in demand for high-quality products. The "Healthy China 2030" plan proposed by the State Council mentions the need to provide high-quality and efficient medical services. "This means developing more good products and medical technology. That is, not only to take good care of the disease, but also to recover faster, with less postoperative trauma and no scar on the wound."

In order to respond to changes in external market demand, we must persistently invest in innovation. For example, in summer, the band-aid will cover the wound, causing the skin to sweat and damp the wound. When the nurse tears the band-aid to check the wound, it is easy to hurt the wound skin. Need to develop a breathable, re-adhesive silicone band-aid. In addition, in the past, hospitalization may take 7 to 14 days, which will increase the economic burden of patients and the pressure of hospital bed turnover. Therefore, it is necessary to develop medical technologies and products that help to recover quickly after surgery.

Mr. Wu Zhiyi pointed out: "All these are inseparable from the continuous strengthening of the enterprise's own R & D strength. Including endogenous R & D, as well as cooperation with excellent universities, institutions and clinical experts, in order to achieve deeper accumulation and consolidate the strength of the platform." Only innovation can drive the sustainable development of enterprises. In the future, Robust Medical will further accelerate the construction of R & D centers, increase investment in research and development of basic materials and products, and promote the integration of production, learning and research.

At the same time, at a time when intelligent manufacturing has become a trend, robust medical care has not only expanded production capacity, but also improved production efficiency, product quality, supply chain and enterprise operation efficiency through intelligent and digital upgrading of production systems.

Obviously, these efforts will help to enhance the brand recognition of the company's three major brands-stable medical, all-cotton era and Jinliang life. Its brand positioning, interaction with consumers, brand technology and value, marketing strategies and means are all around the core of "gaining more professional customers and consumer trust.

"On the consumer side, we will focus on increasing the visibility and influence of the three brands. Through digital operations, we will continue to explore changes in consumer demand for quality products, and develop and expand new product categories accordingly to continue to drive the steady development of our business." Mr. Wu Zhiyi concluded, "All users will pay the highest attention to sound medical care, and strive to introduce high-quality products that are close to their every subtle need, so as to realize the vision of' caring for life, caring for health, caring for life and making life better."

Source: Jung-International Nonwovens Industry