News Center

Entering November, major e-commerce platforms have launched the "Double 11" promotion activities. In order to further regulate the centralized online promotion behavior and maintain the order of the online market, the Beijing Municipal Market Supervision Administration said today that it is necessary to promptly discover and stop fictitious original prices and increase first. Then drop, failure to fulfill price promises and other illegal activities.

On November 1, the Beijing Municipal Market Supervision Bureau, in conjunction with the Municipal Party Committee Cyberspace Administration, the Municipal Public Security Bureau, the Municipal Communications Administration, and the Municipal Postal Administration, gave ten key e-commerce platform companies including JD, Tmall, Meituan, and Jumei. Provide administrative guidance, urge enterprises to standardize the "Double 11" network centralized promotion activities, earnestly fulfill the main responsibility of platform governance, and effectively protect the legitimate rights and interests of consumers, consciously maintain a fair and orderly network market environment and a safe and secure network consumption environment.

At the meeting, each unit combined with the responsibilities of the department, around the network centralized promotion activities during the common problems, put forward specific management requirements. The Internet Information Office of the Beijing Municipal CPC Committee requires enterprises to strictly abide by the relevant provisions of the Network Security Law, operate in accordance with the law, and ensure network information security and network operation security; the Beijing Municipal Public Security Bureau reminds enterprises to strengthen network security monitoring and early warning, properly handle network security incidents, strictly prohibit the sale of fake and shoddy goods, and resolutely put an end to the release of information related to guns, explosions, terrorism and privacy, and strictly prevent all kinds of telecommunications network fraud; the Beijing Municipal Communications Administration requires enterprises to strengthen the protection of users' personal information, strengthen the prevention of risk points such as non-real-name phone cards and false business licenses, and actively cooperate with enterprises to do a good job in risk assessment of new technologies and new businesses. The Municipal Postal Administration puts forward requirements for enterprises in five aspects: timely release of consumption reminders, improvement of safety supervision system measures, data sharing, improvement of express collection efficiency, development of terminal intensive services, and promotion of green packaging.

The Beijing Municipal Market Supervision Bureau focuses on providing guidance to e-commerce platform companies from seven aspects: platform governance, advertising, consumer protection and rights protection, price management, product quality, catering management, and health food.

First, in terms of e-commerce platform governance, platform enterprises are required to fully implement the main responsibility, strengthen the management before, during and after the event, strengthen the qualification license examination during the centralized promotion period, establish registration files, record and save relevant transaction information, strengthen the detection and monitoring of online transactions, timely detect illegal behaviors, timely deal with illegal behaviors in accordance with laws and regulations, and standardize information disclosure, Promote the symmetry of network market information.

Second, in terms of online advertising, platform enterprises are required to strengthen the management of Internet advertising, fully fulfill the inspection and verification obligations of promotional advertisements, prohibit the publication of advertisements with inconsistent content or incomplete certification materials, prohibit the publication of advertisements for prescription drugs and tobacco, and make a significant distinction between paid search advertisements and natural search results.

Third, in terms of consumer protection and rights protection, platform companies are required to earnestly implement the goal and task of "receiving complaints and handling them immediately", strengthen the protection of consumer rights and interests, actively assume the responsibility of first inquiry, strictly implement the compensation payment system, formulate emergency plans, and properly respond to emergencies. Unblock the channels for reporting appeals, strengthen the construction of after-sales service teams, diversify channels to facilitate consumer consultation and complaints, and strive to achieve one-time resolution of consumer disputes to avoid escalation of customer complaints.

Fourth, in terms of price supervision, platform companies are required to promptly discover and stop illegal activities such as fictitious original prices, first increase and then decrease, and failure to fulfill price commitments during the centralized promotion activities, and earnestly fulfill the obligation of clearly marking prices.

Fifth, in terms of product quality supervision, platform companies are required to further strengthen the management of operators on the platform, improve product quality control systems and measures, actively carry out product quality inspections, and are not allowed to sell products that are prohibited by laws and regulations, and establish a problem product disposal system, To promptly and effectively dispose of product quality risk information reported by relevant departments and reflected by public opinion, and control risks.

Sixth, in terms of online catering supervision, platform enterprises are required to strengthen the examination of catering enterprises' access to the network, illuminate the license operation, put an end to unlicensed or expired license operation, and ensure the safety and hygiene of promotional food.

Seventh, in terms of health food supervision, platform enterprises are required to strictly examine the network health food operators and product qualifications, strengthen information tips such as "health food does not have disease prevention and treatment functions" and "this product cannot replace drugs", implement special sales of health products, and strictly prohibit the declaration of "health food specialty stores and specialty stores" for shops that operate both ordinary food and health food ".

(Source: China Business Network)