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Recently, with the change of consumption mode and the continuous upgrading of urban function planning, facing the change of new economic growth mode, China's textile and garment professional market is standing at the historical turning point. Compared with the channel upgrading of the professional market in the past, the new round of transformation and upgrading is more breakthrough and innovative on the basis of continuation and inheritance, taking the establishment of new positioning and the realization of new goals as the priority, showing a series of new directions and trends.


Intensive Transformation of Traditional Competition Patterns


Nowadays, the intensification of professional market management is guiding the professional market to carry out scientific positioning based on their respective characteristics, steadily and orderly promote the merger and reorganization of the "zombie market", and guide the comprehensive utilization of industrial resources, idle sites, idle facilities, etc. The potential professional market will become bigger and stronger, and develop into a leading market in the country. For example, Guangzhou Baima clothing market, Hangzhou Sijiqing market, Haining leather city and other leading markets have been carrying out management output and brand expansion for many years, which has greatly enhanced the market influence while realizing the full application of resources.


From the perspective of comprehensive competitiveness, industry professionals said that the textile and apparel professional market urgently needs to establish and improve the property rights system, talent introduction and training mechanism, and corporate governance structure; in the process of market software and hardware environment transformation, it should meet market positioning and consumer demand, and avoid One-sidedness.


The intensive management of merchants is mainly reflected in the optimization of merchant structure in the professional market, the introduction of modern enterprise system, the improvement of the level of corporatization, and the attraction and training of buyers, shopping guides, store managers and other professionals. For example, Beijing Wufang Tianya Internet Women's Wear Experience Center carried out drastic business streamlining and brand structure combing in 2017, reducing the number of businesses from 1156 to 542, creating favorable conditions for powerful businesses to seek greater development space.


The intensive operation mode is reflected in the fact that enterprises are actively trying intensive development modes such as joint procurement, chain operation and joint distribution, so as to improve the rapid response of the market and meet the personalized and diversified needs. For example, Jiangsu Changshu over the rainbow Clothing City launched T-HONG over the rainbow Brand Integration Store as early as 2016, and Guangzhou Baima Clothing Market built BM Original Collection Hall in Hunan, Hubei and other places in 2017, which are all active explorers of model innovation.


Specialization strengthens core competitiveness


For the professional market, professional development is more reflected in management and service, because the textile and clothing professional market in the new era is a professional place to provide professional goods to professional buyers through professional management and professional services.


Specifically, the specialization of management is reflected in team building, system construction, organizational structure construction, market operation efficiency, etc.; the specialization of services is reflected in channel expansion, brand incubation, industrial services, consumer service capabilities and urban functions, and public Service platform construction and application, etc.; the specialization of buyers is reflected in the control of market trends, terminal needs, product R & D and design, quality and channels; the specialization of commodities is reflected in the satisfaction of purchasers and terminal consumer demand and the degree of excavation of potential demand; the specialization of places not only refers to the professional market as the circulation platform of the industry, but also a professional circulation distribution center for textile and clothing products. At the same time, the specialization of management, service, buyers and commodities also constitutes the specialization of places.


Nowadays, the textile and apparel professional market in the new era has gradually moved from extensive scale expansion to deep cultivation, from basic property management to self-operated chain, from a single industrial circulation channel to an industrial public service platform, and professional development will be the professional market based on the new situation. Urgent requirements.


_Wisdom creates new channel momentum


Nowadays, the intelligent development of the professional market has become the driving force to promote the transformation and upgrading of the professional market, and at the same time lay a solid foundation for the high-quality innovation and development of the professional market. Intelligent development refers to the professional market through the application of information technology, promote the market venues, places, scenes and other "three" information upgrading and information services for small and medium-sized enterprises, to achieve the new positioning of the industrial chain service platform.


Industry insiders believe that in the initial stage of intelligent development, the focus is to improve the construction of information infrastructure, promote the application of information technology such as intelligent equipment and facilities, intelligent monitoring, and build intelligent venues; improve the market data collection and monitoring system, deepen the sharing and utilization of information resources, and build intelligent places; build public service platforms such as intelligent search and intelligent information push, Promote the real-time transmission of consumer information to the industrial chain and build intelligent scenes.


In the future, the focus of the intelligent development of the professional market is to serve the professional market and small and medium-sized enterprises in the industrial cluster as the basic starting point, centering on precision marketing, fine management of merchants, commodities, shops and consumers, and rapid response in the upstream and downstream of the industrial chain to build an information system, timely and accurately capture consumer demand, open up design and research, fabric, production, sales, logistics and other links to form an industrial big data center, promote the transformation of industrial structure from production-oriented to consumption-oriented, and finally realize the whole industry chain service for the majority of small and medium-sized enterprises.


Brand to enhance the new value of the market


my country's textile and apparel professional market has an inseparable natural connection with thousands of small, medium and micro enterprises in industrial clusters. These small, medium and micro enterprises are the foundation for cultivating local independent brands. Therefore, it is necessary for the textile and garment professional market to shoulder the important task of brand incubation and continuously import excellent independent brands with growth space for the industry. Brand development is not only the needs of the development of the industry, but also the needs of the professional market itself. The coordinated development of regional brands, market brands, product brands and city brands is to meet the needs of industrial progress, consumption upgrading and their own professional development.


Take the selection of Chinese clothing growth brands carried out by the Circulation Branch of China Textile Federation since 2010 as an example. At present, 35 brand incubation bases and 627 Chinese clothing growth brands have been selected. They have played a positive role model and leading role in promoting the development of product branding.


Under the principle of intensive development, the textile and apparel professional market adheres to the path of brand development. While vigorously cultivating product brands, it is more important to establish a brand development system of regional brands, market brands, and product brands, and actively integrate into the city. In brand building, this is not only the need to maximize the brand effect and value, but also to fully meet the needs of the people for a better life.


Green to build a new market ecology


Saving resources and protecting the environment is China's basic national policy. From the perspective of the textile and apparel professional market, in recent years, my country's urban structure adjustment and functional upgrading have put forward higher requirements for the textile and apparel professional market. Green development is an objective demand under the new normal and an inevitable choice for the sustainable development of the professional market.


The ''Green Textile and Apparel Professional Market Evaluation Standards'' organized and compiled by the Circulation Branch of the China Textile Industry Federation proposes that the green development of the professional market includes planning and site selection, architectural design, equipment and facilities, environmental management, fire safety, resource and energy management, shop management and Eight types of service indicators provide a blueprint for the green development of the professional market.


Guangzhou Red Cotton International Fashion City is the first business enterprise in Guangzhou to pass the Guangzhou Cleaner Production Audit and Acceptance. It and Guangzhou Baima Clothing Market have both passed the IS014000 environmental management system certification and become the vanguard of the green development of the professional market.


In addition, in recent years, the national textile and clothing professional market has increased industry self-discipline and carried out a lot of work, including the implementation of a 7-day return and exchange system for consumers, the establishment of an intellectual property protection system, and the establishment of a "blacklist" system and punishment mechanism for untrustworthy merchants. A series of measures have played an important role in improving the development level of the professional market and shaping the quality image of the professional market.


Internationalization Seeking New Market Space


Under the pattern of global economic integration and the transfer of the international textile and garment industry, the professional market has continuously strengthened international exchanges and cooperation through "bringing in and going out", including expanding overseas channels, building domestic and foreign trade development platforms, and introducing advanced foreign management concepts, brands and talents.


In terms of seeking international development space, Zhejiang Yiwu Commodity City has built an international supply network and sales channels extending in all directions with the help of its strong location advantages and resource integration capabilities; Guangzhou Red Cotton International Fashion City has carried out in-depth cooperation between China and Italy, China and South Korea in the fashion industry, and jointly innovated and launched the international HIVE-SHOWROOM model, through the introduction of overseas excellent brand resources and designer resources, the sensitivity of local brands to trends and cutting-edge designs has been enhanced. Haicheng Xiliu Garment Market has actively participated in the national market procurement trade pilot, continued to carry out the "Silk Road Xiliu Post" activities, set up the "the belt and road initiative" east line across the Eurasian Continental Bridge Railway outbound Haicheng sub-station, broadened the sales channels of merchants and helped to carry out international trade.


In the future, the international development of the textile and apparel professional market will continue to focus on countries along the "Belt and Road", and build overseas marketing, after-sales service and warehousing logistics networks through new construction, mergers and acquisitions, equity participation, and cooperation, and promote domestic circulation channels Overseas extension; actively build cross-border e-commerce demonstration zones, and focus on cultivating a group of professional markets that integrate domestic and foreign trade and business models in line with international standards, realize integrated services such as display, transaction, logistics, storage and customs clearance. It can be seen that international development is the only way for the professional market to achieve brand, intelligent and professional development.


It is not difficult to find that the development of the "six modernizations" of intensification, specialization, intelligence, branding, greening, and internationalization is interrelated and self-contained. It is not only an effort to solve the imbalance and inadequacy in the development of professional markets in the new era. It is an inevitable requirement to fully meet the needs of the people for a better life, and it will also become an important goal and direction for improving quality and efficiency, and enhancing the systematic and coordinated development of professional market transformation and upgrading.