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"Shaoxing textile industry has a solid foundation, with the world's largest and most complete textile distribution center China Textile City, the textile and garment industry chain is becoming more and more perfect. Creativity, design and brand are the advantages of Shenzhen's garment industry. This cooperation between the two places is undoubtedly a strong alliance in China's garment industry." Yesterday afternoon, "Silk Road Keqiao · Full of the World" walked into a special event in Shenzhen. Shen Yongfang, president of the Shenzhen Garment Industry Association, was full of confidence in Shaoxing and Shenzhen to promote exchanges and cooperation between textile and garment industry clusters.

　　Industrial resources to achieve complementary advantages

Accompanied by dynamic music and brilliant lights, beautiful models dressed in different brands of clothing took to the stage. Shaoxing silk royal clothing technology development co., ltd. and other 4 keqiao textile and clothing enterprises brought 60 sets of characteristic sample clothing products to amaze Pengcheng runway.

"Unbounded Nine-Five Silk Royal" is an original work by Deng Zhaoping, director of silk royal clothing design. In addition to Chinese characteristics and local culture as the source of creation, it also blends high-tech polyimide fiber with cotton, hemp and silk to make the fabric burst out with the creative charm of the integration of culture, art, science and technology and other elements.

After more than 30 years of development, Shenzhen women's clothing accounts for half of China's women's clothing market. The clothing industry is no longer a simple low-end manufacturing industry of "a piece of cloth and a pair of scissors", but a fashion industry integrating creativity, design, innovation and technology. How to graft Shenzhen's design resources and fashion elements for my use has become a topic for Shaoxing textile and garment enterprises to think together.

This docking exchange has opened a window for Shaoxing enterprises. On the one hand, they feel that they urgently need to learn from Shenzhen's innovative design and promote industrial transformation by upgrading their brands. On the other hand, they also feel that Shenzhen needs to leverage Shaoxing's stronger manufacturing capacity to enhance its competitiveness.

Shaoxing's enterprise bosses believe that in order to strengthen interaction with Shenzhen enterprises in the future, the creative center and design center of the enterprise can be set up in Shenzhen, while the manufacturing center and operation center can be left in Shaoxing, so that Shenzhen's fashion resources can be introduced into Shaoxing and empowered for industrial upgrading.

　　Shaoxing Brand Calling for Shenzhen

In this close exchange meeting between textile and garment enterprises in the two places, which integrates brand release, fashion show, product docking and trend interpretation, 30 well-known enterprises in Ke Qiao, such as Ji Maliang Silk, Yuhua Holding and Zhou Sheng Knitting, brought more than 2000 high-quality products and had face-to-face docking with more than 200 Shenzhen garment brand enterprises, designers and buyers such as Mathfield, Shadow and Goliath.

Qin Zhen is a designer of a clothing brand enterprise in Shenzhen, and has been cooperating with Keqiao multi-holding co., ltd. She said that zhongduo holding specializes in the production of suede fabrics, and always maintains the high-efficiency production and processing capacity and product quality in line with international standards. Every month, it will develop 60-70 suede varieties. Her company mainly focuses on women's clothing in spring and summer. She hopes to further extend the product chain and realize the production of all kinds of women's clothing. "Shaoxing's fabrics are first-class in the world. We hope to find suitable suppliers through this docking to promote the extension of our clothing products in autumn and winter."

"To develop the clothing industry, Shaoxing has its own advantages. Relying on its strong industrial foundation and market advantages, Keqiao is transforming and upgrading the traditional textile industry with one hand, and cultivating and strengthening the fashion industry with high technology and high added value as the core." Xu Shu, director of the China Textile City Creative Industry Service Center, said that the China Textile City Construction Management Committee and the Shenzhen Garment Industry Association have signed a strategic cooperation agreement. The two parties will actively explore the application of new technologies in the textile and apparel field, corporate branding, and fashion construction. Cooperation.

Shenzhen, looking forward to the future! With the vigorous development of new textile materials industry in Ke Qiao, the creative design industry is in the ascendant, and the fashion industry boldly crosses the border. Shaoxing's "cloth" is becoming more and more diversified, more and more high-end, more and more fashionable and more intelligent. The regret of "hating cloth but not making clothes" will become history completely.

(Source: Shaoxing Daily)