It's packed! Hong He Sweater New Retail Thousand-Person Training Plan First Training Class Officially Opens

Release time:

2019-08-12

CTEI Network News in the Internet, Internet of Things, big data, intelligent as the support of the new economy, in the full channel, Internet of Things, social circles and other emerging business play deepening of the present, the textile and garment industry how not to be eliminated by the market, how to use new things to strengthen customer viscosity, broaden the market sales?

On the afternoon of August 8, the "Honghe Sweater New Retail Thousand-Person Training Program" jointly sponsored by the Circulation Branch of the China Textile Industry Federation and the Honghe Town Government officially started classes. The first training session invited Huang Fen, the marketing director of Huge Engine Zhejiang Branch, a professional lecturer on the current hottest short video live broadcast platform, Douyin, as well as the actual combat mentor-NSS New Foreign Trade Village's wife of shop-owner Zheng Ping, who has 18 years of experience in the clothing industry, opened the prelude to the first training with a combination of theoretical and actual combat teaching mode for more than 300 students present.

　　Wang Shuiyuan, Assistant to the President of Circulation Branch of China Textile Industry FederationSpeaking for the first class, he said, "The development and dissemination of Internet self-media platforms is not only a 'survival game' for everyone, but also a new opportunity to win the future. How to adapt to the new 'rules of the game' is particularly important for the future development of enterprises and merchants." He said that the reason for launching the "Honghe Sweater New Retail Thousand-Person Training Program" is based on the industry association's in-depth understanding of the market development needs. Therefore, through the integration of various resources, the industry information is continuously transmitted to the market in a timely and rapid manner. Enterprises and merchants to help the rapid promotion and development of Chinese clothing growth brand enterprises.

On-site teaching,Huge Engine Zhejiang Branch Marketing Director Huang FenWith the theme of "innovation, connection and creation of value", this paper makes in-depth teaching and sharing on how to create explosive sound and video. As a marketing service brand under Byte Beat, Giant Engine integrates the marketing capabilities of today's headlines, short videos of trembles, small videos of volcanoes, watermelon videos and other products. She said that the current short video users have advanced from "young" to "universal", and the "new prime time" of the short video industry was born: before work, lunch time, and before going to bed after work. Shake sound has also become the mainstream position of short video marketing, with 0.32 billion daily users as of July 2019. So how to create a vibrato that can bring traffic and user attention? Huang Fen said, good content to reflect the value, such as good-looking, new knowledge, interesting, not outdated, moving and so on. The planning of the content requires two elements, one is human design and the other is serialization. In addition, high-quality content should also cooperate with fans to interact and spread.

Next,Zheng Ping, proprietress of Suzhou Shuiguang Ten Color CompanyThe experience and experience of its wife of shop-owner becoming an anchor were shared brilliantly. As a boss with 18 years of experience in the garment industry, he is also a new net red anchor. Based on her own personal experience: she was clearly the owner of the physical store, why did she become the anchor of the owner, what problems did she encounter after becoming the anchor, and how to solve and obtain good performance, she had an open and honest experience with the students present. Share. "The general environment is changing, and as a clothing company, she must follow the trend." Zheng Ping said that when she decided to be an anchor, she had hesitated, and there must be many difficulties in the early stage, and the number of fans was very small, but she thanked herself for the general environment. Under the circumstances, clothing companies have to change their thinking and continue to innovate. Although the first training course lasted only one and a half hours, more than 300 trainees insisted on hearing the end and had an interactive question and answer with their tutors. "The problems encountered by people in the industry must be very similar. The problems I have encountered may be the problems that everyone is confused about now." Indeed, the purpose of training and exchange is to help the market and merchants solve the problems they face in their own development. The strength of a person is always weak, and the strength of a group of people is always infinite. After the training, several platform service organizations newly settled in Honghe sweater market, namely, "Goumei Live", "Extremely Social E-commerce Supply Chain Service Platform" and "Zhaoda Culture", also carried out platform promotion respectively, bringing new vitality and services more in line with the times to the services of local industries. In an atmosphere full of dry goods and full seats, the Honghe Sweater New Retail Thousand-Person Training Program and the first special lecture have been successfully concluded. It is expected that every student can gain something and apply what they have learned.