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On March 12-14, the "China Textile Future Exhibition" sponsored by the Productivity Promotion Department of the 2019 Textile Industry Federation and the China Textile Information Center was successfully held at the China International Clothing and Apparel Expo (CHIC) and the China International Textile Fabrics and Accessories (Spring and Summer) Expo (intertextile). The activity takes "science and technology, fashion and green" as the main line and runs through the two parts of "static display" and "future forum". it presents the award-winning products of ISPO global design award, the characteristic products of more than 100 functional sports materials enterprises and 50 outdoor sports and leisure brands, as well as the professional sharing of future fashion trends, fashion technology, color application, innovative materials, etc.

"Textile Future Exhibition" explores forward-looking trends and insights into the future of the industry with a multi-dimensional display space and professional platform. Under the new industry positioning of "science and technology, fashion and green" and the context of high-quality economic development, it continuously enriches and extends its external expression form and connotation value, aiming at integrating high-quality supply chain resources, enhancing the overall competitiveness of China's textile and garment industry, and gathering practitioners of advanced technology and pioneers of fashion innovation, the guardian of environmental protection and health, the representative of future value, and the integrator of supply chain resources are collaborative innovation and win-win cooperation.

Founded in 2018, the "Textile Future Exhibition" has established an industry brand in just one year and has become a model for guiding the development of the industry. In this exhibition, the reporter ISPO, WGSN, COLORO®, Swarovski Professional Department, Zhongke Shiyu (Beijing) Technology Co., Ltd., China's popular fabric tag demonstration unit and other exhibitors and relevant responsible persons of enterprises conducted interviews to explore what the future new world is in the eyes of outstanding representatives of these industries?

　　ISPO: Make sports more fun and safer

"The establishment of the award is to encourage innovative development in the field of sports. It is also hoped that through the ISPO platform, these highly innovative functional sports products will be given more attention to make sports more fun and safer." In the "static display" area, ISPO project director Dai Beihua introduced to reporters that as the only authoritative product selection for the global sports industry, ISPO Award(ISPO Global Design Award) aims to help the industry find the sports goods with the most breakthrough performance in product technology, design and performance in the next year.

Dai Beihua also said that at the "Textile Future Exhibition", ISPO selected 10 products that won the "ISPO Global Design Award" in the three categories of winter sports, outdoor sports and health and fitness. She said that in addition to the excellent performance of functionality, the winter sports products on display also performed well in details and fashion. Seamless weaving technology, detachable multi-purpose function, blocking structure design, spacious pocket space design, solve the "temperature loss phenomenon" function, all-round movement barrier-free design and other highlights are reflected in it. In addition, the two products of health and fitness: the smart coat of Chinese brand 361 and the sports coat of Swiss sports brand X-Bionic can respectively realize the demand of fast and long-term warmth in cold environment and let runners enjoy the best experience with seamless design and Beetle folding series design. "Through the selection of ISPO Award and the exhibits we selected on the spot, we can see that functionality, sustainability and personalized customization are important signals of the trend of textile sports products in recent years." Dai Beihua stressed.

　　WGSN: Insight into the future, empowering innovation

As a global authoritative trend forecasting organization, WGSN has been committed to providing users with the most authoritative forecast of future trends for 20 years. Ma Li, vice president of China marketing of WGSN, said that in 2018, some "unexpected" changes have taken place in the Chinese market, both external and internal economic environment, but what remains unchanged is the huge Chinese market and China's influence on the global economy. He believes that the trend in the development of the textile industry is more and more significant, the impact is also growing. Facing the opportunities and challenges of the textile industry, the trend industry is also undergoing changes. First, it has developed from the research of a single fashion trend to the research of integrating more consumers' lifestyles. Second, the trend industry particularly needs to be based on consumer trend research, analysis and insight into the future of consumers to be more forward-looking and accurate. Third, we should pay more attention to small trends under the general trend. The general trend allows us to have a clear understanding of the trend direction, but how to truly grasp the general trend and make the general trend become a big future, we need to pay more attention to the small trend. Landing trends in small trends, landing commercial execution.

"We mainly push two products 'Fashion' and 'Insight '. 'Fashion' is one of WGSN's most classic products and a must-have for fashion professionals around the world. Drawing on fashion inspiration from all over the world, it provides users with authoritative trend prediction information including trend reports, fashion intelligence, T-stage analysis, professional photo gallery, etc. 'Insight' products focus on analyzing the rapidly changing future consumption dynamics and market patterns, providing users with future consumer insights, future marketing insights, future retail insights, and future innovation insights with great commercial value. Empowering Chinese enterprises to look forward and grasp the future direction."

　　COLORO®: Create a color platform for system solutions

COLORO®It is a color solution developed by China Textile Information Center and jointly promoted to the global market with British Ascential Group. "What we are showing here is a revolutionary system application that takes color management in design and supply chain to a whole new level and dimension, with the application of COLORO in PLM systems, 3D design applications, and color measurement and color matching solutions.®Color solutions can also be tailored to the specific requirements of each brand and retailer. This is no longer just a single or proprietary new product, application system, nor is it just for a specific part of the color workflow.®Configure and implement into each workflow to provide a complete system for the entire color value chain." Speaking of technological breakthroughs, COLORO®Detlev Pross, head of color solutions, was very excited.

He referred to the current shift in consumer behavior and expectations, which is profoundly and intricately affecting the entire fashion industry. According to McKinsey's latest fashion industry report, brands and retailers should make it a key to increase the speed of product to market, the second is to improve demand forecasting, and the third is to improve digital expression. "Our industry needs a new, universal, simple and logical system to address and solve these challenges: from market and consumer trends to comprehensive color systems and solutions for design, production, retailers and consumers. The fastest, shortest time. COLORO®The system is building an open, global and independent color platform to achieve this goal. Provide a standard system to analyze color trends, through electronic applications and physical color manufacturing to achieve simple, fast and consistent application and management of trends. This is a system that works for everyone, a platform that everyone can use."

　　Swarovski: Extraordinary quality puts wings on fashion

With extraordinary quality, exquisite craftsmanship and outstanding creativity, Swarovski has long-term and in-depth cooperation with cooperative brands in the textile field for decades. House of Dior, the 70th anniversary exhibition presented by Swarovski in cooperation with London's Victoria and Albert Museum, and the 16-year cooperation with Victoria's Secret, a famous American underwear clothing brand, are all classics in the industry. This future exhibition presents a new Swarovski element CRYSTAL ELECTRIC electro-optical series, spiked flat stone and hand-stitched stone and other creative new products in spring and summer 2020.

Yan Xia, managing director of Swarovski's professional department in China, said that in the face of increasingly changing micro and macro environments, challenges and opportunities coexist in the new year for factories, brands, designers and colleagues in the textile industry. Swarovski has long been committed to insight into international fashion trends and working with a number of influential designers and brands in the industry to jointly develop crystal products suitable for the market, so that consumers' lives can be more inspired and glorious. "The Chinese market is the focus of our global development. With the growth of Chinese brands, in order to help more young designers grow, the group has been helping potential young people to promote more shining fashion concepts through domestic design platforms such as Shanghai Design Week. In recent years, we have also cooperated with many domestic brands such as men's clothing, women's clothing, cheongsam, underwear, sports and leisure, high-definition dresses, shoes and hats, I believe everyone can see colorful and dazzling fashion clothes in more activities in the future." Yan Xia said.

　　Zhongke Shiyu: "Material Intelligence" Makes Life Better

Zhongke Shiyu (Beijing) Technology Co., Ltd. is a high-tech enterprise that undertakes the basic research results of the Institute of Chemistry, Chinese Academy of Sciences, and specializes in the research and development, production and sales of new materials. In this future exhibition, Zhongke Shiyu brought SYCORE-TEX technology. Duan Yujing, vice chairman of the company, said that SYCORE-TEX endowing the temperature regulation and memory technology of fabric aerospace materials, the self-regulation function of the human body wearing micro-environment system has been realized, and the textile materials have become lighter and more comfortable on the basis of ensuring the needs of the human body. The SYCORE-TEX technology with intelligent temperature memory function is to widely distribute high-performance polymer materials in textile materials in the form of microcapsules. After treatment, the temperature of the textile will be affected by the temperature of the environment and the change speed of the temperature difference of the micro environment, which makes the textile materials show obvious "inertness" to the temperature different from the past ".

Regarding the future trend of smart clothing, Duan Yujing said: "We believe that the future of smart clothing will change from 'artificial intelligence' to 'material intelligence. The artificial intelligence we are talking about here refers to artificial, through other devices to give clothing functions. For example, there are many heating materials on the market at present, which make the clothing have heating function through the external power supply of charging treasure. And our SYCORE-TEX technology is to empower the material through the processing process, so that the material itself has a new function of intelligent change without external devices. We believe that this is the future trend of smart clothing, but also the real meaning of smart clothing."

　　China's popular fabric tag: small tag to support the future development of the industry

In this future exhibition, there are more than 100 functional Chinese popular fabric tag products and more than 20 clothing brands hanging Chinese popular fabric tag, attracting a large number of buyers and buyers. When asked how a small tag can play a big role in the "future of textiles", Zhou Changnian, director of the Industry Innovation Office of China Textile Information Center, said: The theme of China's popular fabric tag products with the help of this future exhibition is "future textiles need to enhance the intangible value of products and corporate brand value".

China's popular fabric tag is a functional textile and garment product evaluation and certification initiated and implemented by China Textile Information Center. At present, the popularity and recognition of China's popular fabric tags are very high in the industry. Not only more than 300 fabric enterprises have applied for use, but also more than 100 clothing brands including Li Ning, Beni Road, Hongxingerke, Senma, Balabala, ONE WAY, Tutu, Pathfinder, Jiumuwang, etc. This future exhibition integrates enterprises in all links of the supply chain, which is also the scope that the tag ecosystem can involve. The tag will also use this future exhibition to unite with outstanding enterprises in various industrial chains to promote functional and ecological textile testing and certification, enhance the image of domestic excellent fabrics, and improve the overall competitiveness and influence of China's textile and clothing.

In the view of Zhou Changnian, the textile future exhibition is only the beginning. In the future, it will be invited to participate in the expositions and textile fairs held by various textile and garment industry clusters. The textile future exhibition will serve as a new kinetic energy and carrier to promote the transformation and upgrading of textile and garment industry clusters. The Textile Future Exhibition integrates the advantageous resources of the industry, organizes excellent products upstream and downstream of the industrial chain, and displays new textile raw materials, chemical auxiliaries, instruments and equipment, green weaving and dyeing and finishing products, functions and ecological textiles and clothing in an integrated and innovative way. Industrial clusters are mainly divided by industries or product fields, and lack a certain leading ability in the integration of industrial chain resources. The organic combination of textile future exhibition and local industrial cluster textile and clothing Expo will promote multi-channel interactive cooperation of upstream and downstream products, promote more business exchanges among enterprises, and promote the diversified, healthy and sustainable development of regional textile and clothing Expo.