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A few days ago, the Ministry of Industry and Information Technology and the National Development and Reform Commission issued the "Guiding Opinions on the High-quality Development of the Industrial Textile Industry." The "Guiding Opinions" put forward five key tasks in terms of technological innovation, industrial structure, integration of industrialization and industrialization, green development, and standard guidance. In the part of "adhere to green development and improve resource utilization efficiency", it is pointed out that: promote energy conservation and carbon reduction in the industry; develop environment-friendly products; strengthen the recycling of waste textiles.

The China Industrial Textile Industry Association focuses on one of the five key tasks of the "Guiding Opinions", "Insist on green development and improve resource utilization efficiency". From the case of enterprises, it can appreciate the layout and contribution of the industrial textile industry and enterprises in green development.

Hangzhou White Shell Industrial Co., Ltd. is the main body of the Babycare brand operation, the Babycare is a designer created by the mother and child brand, uphold the "re-design for love" brand concept, and constantly find and change the unreasonable in the industry. With the heart of parents, redesign every product. The core covers the parenting cycle from pregnancy to 6 years old, including diapers, wipes, feeding, toys, motherhood, travel, home and many other categories, providing a one-stop, full-category solution for the new generation of families, redefining the new pregnancy and infant lifestyle of the Z generation. It now serves more than 45 million families in more than 30 countries.

In terms of promoting the green development of the industry, the Babycare has been committed to the development and promotion of green and sustainable products, enhancing consumers' understanding and acceptance of green and sustainable development and products, and promoting the development of the industry in a more environmentally friendly and greener direction.

Yang Chi, head of fast consumer products research and development of Hangzhou White Shell Industry Co., Ltd. (formerly Hangzhou Beika Industry Co., Ltd.), said, "We will focus on introducing 100 plant-derived fiber wet wipes in 2020, and will combine with super-head live broadcasting. The head e-commerce platform has been well promoted and recognized by consumers. In 2021, we introduced several other 100 degradable wet wipes represented by avocado wet wipes, and made the first batch of non-woven green union biodegradable product certification, at the same time received the praise of consumers. For the industry, on the one hand, we are rapidly promoting the productization and marketization of new technical materials, and promoting the market popularization of environmental protection and green materials. On the other hand, we are also committed to improving the acceptance of green environmental protection materials by ordinary consumers, educating consumers to use more environmentally friendly products, and promoting the development of the whole link green consumption concept from front-end materials, Product solutions to end consumers."

The avocado wet towel Babycare launched in June 2021 is preferably Mexican avocado in composition, with scientific extraction essence, which can penetrate into the skin at the same time and supplement "nutritious meal" for the skin. In terms of raw materials, avocado wet wipes specially use high-quality plant-derived fibers as raw materials and are closely cross-arranged, so that the wet wipes have a mousse-like texture. It is worth mentioning that this avocado wipes is made of 100% plant-derived fiber. The raw material comes from the equatorial protected area. Each fiber is carefully cultivated by sunshine and rain. As an exploration product to Babycare a green and low-carbon road, this avocado wet towel product has not only successfully obtained the "biodegradable" product certification mark, but also has been unanimously sought after by green consumer users.

This year, the Babycare officially launched the "Babycare Green and Low-Carbon Plan", which will promote the brand to implement the green and low-carbon concept at multiple levels. At the raw material level, the Babycare will give priority to the selection of green and pollution-free raw materials; at the supply chain level, it will give priority to the selection of environment-friendly production and supply partners, and take energy conservation and emission reduction as one of the selection indicators for suppliers; at the product design level, it will emphasize green and low-carbon elements to realize the co-construction and sharing of green concepts between brands and users; at the product packaging level, explore new paper-plastic packaging materials.

The new product "Bear Dunton Soft Towel" Babycare launched in May this year is a new green and low-carbon concept product jointly launched by them and Sedley. It is also the first logo product of the "Babycare Green and Low-Carbon Plan". From the product core to the outer packaging, it fully expresses the environmental protection theme of "protecting the polar bear home and protecting the green earth. Yang Chi said, "We will work with Sedley to take the lead in integrating carbon emission certification and concepts into products."

Since its establishment, the Babycare has adhered to the concept of high-quality and high-safety products, adhered to the global strict selection of materials, adhered to the product quality standards that meet the safety and healthy growth of infants and children, adhered to the aesthetic proposals of the younger generation of consumers, and adhered to the heart of parents. The high-quality and high-safety attributes of maternal and infant products are the lifeline of the enterprise, providing consumers with safe and assured products and services, it represents the high-end direction of domestic maternal and child wiping products, and has led more and more enterprises to pay more attention to safety and quality.

In the face of complex domestic and international situations, enterprises are facing problems such as unstable supply security, rising costs, and intensified bad competition. In this regard, Yang Chi said, "the guiding opinions provide enterprises with guiding principles to break the situation. In the future, local brands should pay more attention to the collaborative innovation and breakthrough ability of relevant upstream and downstream; secondly, domestic industries should not fall into the vicious competition of price war, We should pay more attention to high-quality development, thinking about the high-end opportunities and development trends of the whole supply chain, China has the world's largest middle-class population, and there is always a demand for high quality. High-end and high quality are not necessarily high prices, and through technological innovation, digital development, etc. Improve efficiency and ensure sound development; furthermore, green development, as a future national plan, has continued to improve and develop rapidly in recent years. Under the background of limited global resources, we must adhere to the green and sustainable development concept, and accelerate the green development of the whole link to provide inexhaustible power for the sustainable development of the industry.

Source: China Industry Association

Source: Jung-International Nonwoven Industry Business