What changes have the epidemic brought to textile and clothing consumption?

Release time:

2021-08-07

The global epidemic is one after another, and the textile and garment industry is also moving forward in the midst of economic recovery. The new situation has accelerated the technological transformation of the industry, spawned new formats and new models, and also triggered changes in consumer demand.

In terms of consumption patterns, retail shifts to online

The trend of retail shifting to online is obvious and will continue to rise for a certain period of time. In the United States, the penetration rate of e-commerce is expected to reach 24% in 2024 in 2019, but by July 2020, the share of online sales will reach 33%. In 2021, while epidemic concerns continue, U.S. clothing spending rebounded rapidly and there was a new growth trend. Global clothing spending growth is expected to be positive, the impact of the epidemic on people's lifestyles will continue, the general trend of online sales has been accelerated and continued.

While the epidemic has led to a fundamental change in consumer shopping patterns and rapid growth in online sales, even if the epidemic is completely over, the online and offline integration of shopping patterns will be fixed as the new normal. According to statistics, 17% of consumers will use online to buy all or most of the items, and the group that only shops in physical stores has dropped from 71% to 51%. Of course, for clothing buyers, physical stores still have the advantages of being able to try on and easy to consult.

From the perspective of consumer products, sportswear and functional clothing will become a new hot spot in the market.

The epidemic has further caused consumers to pay attention to health, and the sportswear market will usher in great development. According to statistics, last year, China's sportswear sales were 19.4 billion US dollars (mainly including sportswear, outdoor clothing and clothing with sports elements), which is expected to increase by 92% in five years. The sales of sportswear in the United States have reached 70 billion US dollars, and it is predicted that it will grow at an annual growth rate of 9% in the next five years.

From the perspective of consumer expectations, clothing with moisture absorption and perspiration, temperature control, odor removal, wear resistance, water repellent and other functions and more comfortable clothing is more likely to attract consumers. The report shows that 42% of respondents believe that wearing comfortable clothing can improve their mental health, making them feel happy, calm, casual and even safe. Compared with man-made fibers, 84% of the respondents believe that cotton clothing is the most comfortable, the consumer market of cotton textile products still has a lot of room for development, and the functional technology of cotton should receive more attention.

From the perspective of consumption concept, sustainable development gets more attention

Judging from the current trend, consumers have high expectations for the sustainability of clothing, and hope that from clothing production to recycling, they can reduce environmental pollution in a more environmentally friendly way. The survey results show that 35% of respondents are aware of plastic particle pollution, and 68% of them claim that it affects their clothing purchase decisions. This requires the textile industry to start from raw materials, pay attention to the degradability of materials, and guide consumers' purchasing decisions through the popularization of sustainable concepts.

In addition to degradability, from the perspective of consumers, improving durability and reducing resource waste are also one of the means of sustainable development. Ordinary consumers are used to judging the durability of clothing by washing resistance and fiber components, and are more emotionally favored by cotton products due to the influence of clothing habits. Based on the consumer demand for the quality and durability of cotton, it is necessary to further enhance the abrasion resistance and fabric strength of cotton fabrics in the improvement of textile functions.

(Source: China Cotton Textile Industry Association)

In the first half of 2021, the economic operation of the textile industry was stable and strengthened.

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