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On the evening of March 29, a "2020 home textile enterprises should do?" The webcast class detonated the home textile industry.

Under the impact of the epidemic, many home textile enterprises bravely shoulder their social responsibility, enthusiastically donate money and materials, and actively switch to the production of urgently needed protective materials. China Home Textile Association to carry out timely industry research, to the relevant state departments to reflect the demands of enterprises. Yang Zhaohua, vice president of China Textile Industry Federation and president of China Home Textile Association, is very concerned about the main problems currently facing the industry. He personally presided over industry research on different topics and analyzed the impact of the epidemic on the industry. In order to help enterprises strengthen their confidence, see the situation clearly and clarify their development ideas, President Yang Zhaohua also opened a live online class to point out the direction for home textile and household enterprises to 2020 how to do.

In this live lecture, Yang Zhaohua, on the basis of summarizing the overall operation characteristics of China's home textile industry in 2019 and combining the impact of the epidemic on China's home textile industry, sorted out the three main problems currently faced by home textile enterprises: delayed opening of commercial outlets, asynchronous resumption of industrial chains, and impact of overseas epidemic spread on foreign trade exports. He put forward the thinking and concern of the industry under the epidemic. He focused on building confidence and taking positive actions and digital transformation of the industry, actively explore the market, international market maintenance, pay attention to "big health", turn "crisis" for "machine" five aspects for home textile enterprises "epidemic" after the realization of a new take-off positive layout, win the 2020.

To this end, President Yang Zhaohua issued an initiative to the whole industry:

　　1. improve their internal skills and improve their management.

From the production side, enterprises should use this time to increase internal training and equipment maintenance to prepare for the recovery of the market after the epidemic; from the management point of view, they should strengthen internal risk control, optimize the system system, and enhance the integration and service capabilities of customer resources; from the perspective of unblocked channels, they should pay more attention to the expansion of new channels such as live broadcast, e-commerce and social platforms.

　　2. accelerate the digital transformation of the home textile industry.

During the outbreak, people became more dependent on online activities. First, brand enterprises increase investment in online marketing and increase contact with consumers; second, the extensive use of telecommuting and online training to promote the improvement of enterprise management information level; third, enterprises are forced to communicate more online information to achieve online transactions of means of production. This outbreak is an opportunity to promote the digital transformation of internal management, and promote the digital transformation of enterprises from production, customer service and internal management.

　　3. the "epidemic" as an opportunity to explore new opportunities for "big health.

The first is to strengthen market publicity and development, innovate business models, and stabilize the original market share; the second is to explore new market space. The outbreak of the epidemic, so that people generally enhance the health awareness, antibacterial and other health concepts of home textile products will become a new growth point. Enterprises should develop functional home textile products with health concepts, and promote the application of antibacterial and antibacterial home textile products in hospitals, nursing homes, student dormitories and other public places. The third is to develop healthier products and provide better services according to changes in consumer demand. The China Home Textile Association has also deployed and revised a number of standards and testing systems for health home textile products, promoted the promotion and application of new technologies for functional home textile products, enhanced the scientific and technological content of products, and guided enterprises to strengthen themselves and reconstruct new advantages from three aspects: strong products, strong brands and strong science and technology.

See sex, see yourself, see the future. With the global spread of the epidemic, Yang Zhaohua encouraged enterprises to continue to fight the "epidemic" line. He stressed that we should strengthen our confidence. The impact of the epidemic is short-term and should not be intimidated by problems and difficulties. The fundamentals of China's long-term economic improvement have not changed. The overall advantages of manufacturing and foreign trade in China's home textile industry still exist. The characteristics of industry structure optimization and high-quality development have gradually emerged. As long as we seek changes in the "epidemic, active layout, strong products, strong brands, strong technology, and strong ourselves will surely achieve the high-quality development goals of the home textile industry.

(Source: China Textile News)