The Italian government has introduced a number of new regulations to protect local Italian brands and Made in Italy.

Release time:

2019-05-05

The Italian government has introduced a series of regulations to protect local Italian brands and Made in Italy.

The Italian Ministry of Economic Development (Ministry of Economic Development) has launched the Historical Brand of National Interest trademark to "protect national historical trademarks of high geographical value, as well as related production and work positions". This trademark covers brands and companies with a history of more than 50 years and a historically outstanding performance in their specific manufacturing location.

In addition, Historical companies within the scope of Brand of National Interest, if they plan to build production facilities in overseas regions or close existing production facilities, they must ensure that the same city as the original manufacturing place of the brand is the main production place, otherwise they will lose the right to use the brand. Overseas investors can set up production facilities in other countries after acquiring Italian brands, but they must ensure that production in Italy will not decrease.

The Italian government will invest 30 million million euros in this area to ensure the implementation of these measures.

In order to ensure that "Made in Italy" products are indeed produced in Italy, the Italian government also introduced the "Made in Italy" label. According to the content of the regulations, this label is to better protect the authenticity of the origin of the product and combat counterfeit and shoddy products in markets outside Europe.

According to a report by the Organization for Economic Cooperation and Development (Organization for Economic Cooperation and Development), the total value of counterfeit and pirated Italian-made products sold worldwide in 2016 reached 32 billion euros, equivalent to 3.6 percent of the total global sales of goods produced in Italy.

According to the relevant EU regulations, this label will only be used outside the European market. Italian brands can spontaneously apply to add this label to the goods.

These regulations to protect Italian brands and made in Italy were first proposed in February this year, and the draft was submitted to the government for review in early April this year.

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