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The spring breeze blows over the land of Xu Village, bringing hope and vitality to the spring of cloth artists. Xu Village is worth looking forward to in the future. Recently, Wei Qixiong, vice president of the China Home Textile Industry Association and director of the Ministry of Industry, led a team to Xucun Town to investigate the home textile industry. He visited six home textile printing and dyeing enterprises, Xinshixin, New Space, Mocha, Nicao, Steinberg and Waldley, to listen to their operation and future development. Discuss and exchange with relevant personnel of Haining China Home Textile City Co., Ltd. to understand the new measures for the integration and development of market and industry. In addition, Xu Village officials introduced in detail Xu Village's future development goals-to build a 100 billion-level textile and apparel industry cluster, with the help of the "one heart and two wings" industrial upgrading platform, introduce "intellectual" resources at home and abroad, and build Hanghai New City with high quality.

It is reported that the purpose of this trip is to grasp a series of situations such as the production volume, fabric structure, brand cultivation, equipment upgrading, and professional market development and construction of Xucun home textiles, analyze the status and advantages of Xucun, and understand the current situation of Xucun home textiles. Make a feasible, forward-looking and scientific industrial development planning report for the future development of Xucun, and lead the economic transformation and upgrading of Xucun.

Building a "One Heart and Two Wings" Platform

Take advantage of "wisdom" to enter the 100 billion level industry

On the same day, Wei Qixiong walked into the Xu village government and had a face-to-face communication with Du Yingchi, secretary of the Xu village party committee.

From the perspective of global fashion home textiles, Du Yingchi, Secretary of the Party Committee of Xucun Town, said frankly that at present, Xucun has two shortcomings. One is the design and development of the front road, and the design vision of Xucun cloth artists is relatively narrow. Lack of high-end talents; the second is the brand marketing and planning of Houdao, lacking the leading role of large enterprises. Xucun enterprises are generally small in scale, without big trees, small grasses, seriously restrict the development of the industry to the high end.

In the face of these two pressing issues, how to make up for it? Xu Cun Town has accelerated the construction of an industrial upgrading platform and set up an art creation center. First, it has to attract talents, attract all kinds of talents, and improve the transformation of design results. Second, it has to rely on the platform to speed up brand cultivation, change the development mode, introduce the domestic leading whole-house customization company and soft-fitting designer resources, implant a piece of cloth into the concept of a home, and build it into an incubator for home textile brands.

In the future, the development pattern of Xu Village will form "one heart and two wings". The two wings are like a pair of wings for Xu Village's economy to take off again. One is to implement organic renewal of Xu Xiang Textile Village and introduce brand areas focusing on the development of fashion industry. Become a new driving force for the new development of Tuoju Xu Village, and the second is the main home textile production area in the north. Haining Home Textile City has further expanded its capacity, echoing the Yichuang Center, implementing dislocation development, bringing together home textile enterprise clusters in the north, and jointly accelerating the integrated development of production and city.

In order to realize the "big dream" of Xucun in the future, Du Yingchi said that he hopes to work hand in hand with China Textile Industry Federation and China Home Textile Association for mutual benefit and win-win results, invite all kinds of innovative resources at home and abroad, set up a global brand Xucun exhibition area, build brand culture, supply chain reconstruction and innovative development of business model, and create a "new army of Xucun fashion industry", build a global home textile fashion capital, China's fashion industry information capital, release fashion trends, etc., through publicity, make Xu Village develop into a source of national and even global fashion industry, and promote the new development of Xu Village's fashion industry.

Home Textile City Market Promotes Reform and Innovation

Let merchants have a sense of gain

The Haining Home Textile Spring Exhibition, which ended not long ago, attracted more than 60000 merchants from all over the country to purchase in Xucun. Exhibitors and distributors have their own gains. Just after the exhibition, many exhibitors are eager to book autumn booths, which is a starting point for the development of Haining Home Textile City's service industry.

In the afternoon of the same day, Wei Qixiong walked into Haining China Home Textile City for discussion and investigation. Yin Xiaohong, chairman of Home Textile City, introduced the relevant situation of Haining Spring Home Textile Exhibition.

Facing the continuous emergence of new formats such as e-commerce, the traditional market is facing great challenges. In the next step, how to accelerate the development of innovation in the professional market and accumulate market customers and popularity has become a topic of concern to the industry.

Yin Xiaohong said that the market will not stand still and pay more attention to reform and innovation and find entry points. In the next step, the market will revitalize the stock and make accurate combing and planning. Any format that meets the needs of the market and enterprises must be explored and tried. Only in this way can the market have vitality and give market merchants a sense of gain. This year, we will organize a market service team to investigate the surrounding markets and innovate the learning mode. Planning and construction of market smart logistics parks to speed up commodity circulation and reduce logistics costs; At the same time, we will make use of the advantages of market location to connect with the fashion industry, undertake the transfer of fashion industry in Hangzhou, Shanghai and other places, and do a good job in the fashion business atmosphere of the market.

Speaking of the current situation of single market variety management, Yin Xiaohong said that it will gradually extend its development to other fabrics and finished products, enrich market management categories, gather popularity, introduce new formats, and expand market service channels. Trying to take the initiative to do things that cannot be done well by a single enterprise, the market intends to join hands with Xu Cun enterprises, which have started brand management, to create a brand display area integrating finished curtain products, sand release and home furnishings, so as to provide a tasteful one-stop home decoration service platform for the vast number of purchasers.

6 home textile printing and dyeing enterprises

Each has its own characteristics highlight innovation

Zhejiang Huadli Textile Printing and Dyeing is the only large textile printing and dyeing enterprise that Wei Qixiong went to Xu Village to investigate.

In Waldley Company, General Manager Song Huawei introduced the basic development of the enterprise. The company covers an area of 195 mu, has 42 production lines and more than 250 sets of first-class dyeing equipment, mainly printing and dyeing home textiles, warp knitting, lining cloth and other textile products. At present, the company's daily processing capacity is 400000 meters of decorative cloth, 130 tons of warp knitting and 80 tons of dyed yarn. In recent years, the company has increased its investment in innovation, with an average annual investment of hundreds of millions of yuan in printing and dyeing equipment and technological transformation.

Wei Qixiong listened to the report on the situation of the enterprise, affirmed the company's achievements in providing supporting services for the local industry, and at the same time encouraged the enterprise to strengthen the enterprise and create greater glories. Subsequently, the company's workshop and the company's dye formulation laboratory were visited.

Wei Qixiong also came to Xinshixin Weaving Company for field research and listened to General Manager Zhang Qingfei's introduction of the business development. The company's main products are sofa, curtain fabric and engineering fabrics (overall soft), the company's domestic and foreign trade sales ratio of 7:3.

Talking about the sales service of finished curtains. Zhang Qingfei said that a brand-new sales platform will appear in the future sales of finished curtains, that is, the cloud platform of fabric art. Whether it is batch orders or personalized curtains, manufacturers will receive sales information and deliver goods, and then the cloud platform will send them to the user end, landing for installation, and completing order-based services.

In Mocha Textile, the company is the first home textile enterprise in Xucun to invite celebrities to speak for it. The scale of the company is small, but the boss of the enterprise, Qu Linjie, has a deep complex for brand management. Qu Linjie told the story of returning to Xucun with 20000 yuan from Beijing Muxiyuan Market in 2008. He experienced three major marketing changes and deeply realized the importance of brand management. Qu Linjie said that the home textile industry has many development opportunities and large market space. The company will bring better development to Mocha through service channels such as finished curtains, wall coverings, and soft decoration design.

In the new space cloth company, "the introduction of the' modern beast' brand wall covering at the Shanghai exhibition in August last year has been favored by merchants," said Jiang ligan, chairman of the company. this exhibition has added confidence to the company's management of wall covering. In the exhibition hall on the 7th floor of the company, there is a high-end embroidered beast picture wall covering. The price of this wall covering is as high as 100000 yuan, which has certain artistic value. The wall covering has realistic picture, strong layering and bright colors. It costs 40000 yuan to make this wall covering only design proofing.

At the Beijing Wallpaper Exhibition held in March this year, "Modern Beast" shined and attracted everyone's attention. The "Modern Beast" brand won the top ten wall covering brands in China. At present, the company has 400 dealers and more than 10 franchise stores. In April this year, the company will hold 12 free trainings for dealers around the country to increase the strength of the company's service area outlets. The company has a "personality, fashion, publicity" wall covering style, for the people who love the United States to provide waterproof, anti-fouling and anti-oil and other functions of high-end wall covering.

In Nicao Textile Company, Chairman Chen Yuanfeng introduced that the company's main business is medium and high-grade plain sand release, showing a modern and simple style, and its products are mainly exported to Europe and the United States. The company's raw materials are rich in varieties, including chenille yarn, special yarn, slub yarn, big belly yarn, hemp, viscose and other varieties, and the products are exquisite and elegant in quality. The company has 30 looms, with a monthly production of 180000 meters of sand, with a price range of 20-70 yuan. Last year, the company created an output value of 70 million yuan.

At Staibao Company, Chairman Zhang Yongming introduced that he has been making quilts since he was 18 years old and has been textile for nearly 30 years. In these 30 years, he has experienced several businesses. In 1998, he bought 13 mu of land in Xuxiang and founded Yayi Textile. Later, he went to Siyang, Jiangsu Province to set up a factory with friends in the industry. Later, he went to Shen Shi Alliance in Xu Village to buy land and founded the current Steyborg Textile. Now the second phase of Steyborg's 15 mu of land is under construction. Last year, the company realized sales revenue of 0.27 billion yuan, of which foreign trade accounted for 70% and domestic trade accounted for 30%. The company's main products are sand release, curtain cloth, wall covering.

"Our whole family is working in the enterprise. My son came back from the UK from graduate school, and my daughter-in-law also graduated from Zhejiang University. With my daughter and son-in-law, I feel that the younger generation has knowledge and ideas, which is very helpful to the development of the company in all aspects. Now, we, the second generation of cloth artists, are working side by side to inherit the new development of the industry." Zhang Yongming said.